About
I’m a website copywriter for creative small businesses—
…otherwise known as the one who helps you stop hoping your work speaks for itself, and makes sure it actually does.
HERE’S MY COPYWRITING PHILOSOPHY, IN A NUTSHELL:
I believe with all my guts that the right words don't just describe your business. They change what's possible for it.
Instead of crossing your fingers that people understand what you’re about, you get to decide what you want to be known for—and claim it.
Precise, thoughtful messaging gives your work a clear center, real authority, and actual direction.
It lets the right people recognize themselves in it, and get excited to join your orbit. It sets a level your work can lead from, instead of chasing from behind.
And if you're the kind of business owner who's ready for that—who's done sounding "fine," done hoping people eventually connect the dots, done hoping you get seen instead of claiming your space—I'm exactly who you want in your corner.
I founded Little Flame because your work is too good for “good enough” brand messaging.
Here's one thing I know: your work matters.
Whether you bring joy, smarts, health, or beauty to your clients' lives (yep, that’s you, wellness pros, coaches, biz systems experts, designers, photographers, and more!), you’re not half-assing it. What you do fundamentally changes things for your people in deeply important ways.
Which is exactly why a website that plays it safe isn't enough for you. Your work needs words that match the level you're actually operating at.
I see it all the time: genuinely brilliant people doing work with real depth and a real point of view, represented by websites thaaaat… sound like everyone else’s *and* sell themselves majorly short. (Which, no shame, because doing this well for yourself is just about impossible.)
But messaging that’s just fine can only, at best, keep you a best-kept secret.
And a best-kept secret, no matter how good, can only ever have so much impact.
Without words that are actively working for you, there’s a firm, invisible lid on what you’re able to do. After all, the right people can't recognize your work as deeply for them if you don’t come across as being clearly, strongly for something in the first place. And you can't lead an industry, a niche, a movement—whatever you're building toward—if your words aren’t right out front alongside you.
So here's what I want for you instead: messaging that carries the full weight of what you've built and conveys the fullness of the expertise behind it, so your words can be as powerful as your work.
And that’s what we can create for you together.
And why “Little Flame”?
To me, it’s our entrepreneurial pilot light, that spark of purpose deep within that keeps us going. That inner fire that keeps us showing up, day after day, determined to see just how far we can take this thing and just how much of a difference we can make in this world.
And it doesn’t have to be big, or loud, or flashy, or brighter than anyone else’s to count.
That little flame is enough.
Meet your copywriter
Your wordy wing-woman, sharp strategist, and practical poet
Theresa Sullivan
Founder, Little Flame Creative | Brand Messaging Strategist & Website Copywriter
One of the things I love most about my work is the idea-wrangling and meaning-making of it all.
Sitting with your half-formed thought or delicate thread of a brainwave—the thing you know in your bones but can't quite identify or articulate yet—and helping carve out its exact shape. Stewarding a fuzzy feeling all the way into a clear, precise message that makes you sit up straighter and say, “Yes, that’s it” while your ideal people lean closer and say, “Ohhh, tell me more.”
And we do it together.
I love getting to join you behind the scenes and do this work up close, being your mirror and prism when you can’t see your own brilliance clearly. Being your translator when your ideas and your language haven’t quite clicked together yet.
There’s a real partnership in it that I don’t take lightly, because it’s never just “here’s a nicer sentence.” It’s “here’s that thing you’ve been circling for months or years, finally clear in its shape, strong in its conviction, and unmistakably, unfakeably yours.”
(Yeah, it’s good good.) And I can’t wait to do it for you!
Four things you might like to know:
Writing’s been my entire professional career (my pre-Little Flame background was in Marketing & Communications, and I was slinging words using Actual Intelligence waaay before AI could steal & restyle ‘em)
I’ve supported 100+ clients on their paths towards more visibility, more authority, and more revenue
I’ve been running this business full-time for 5+ years and I’m not going anywhere
And yes, I do literally have a Master’s Degree in Poetry (turns out "every word must earn its place" is canon whether you're writing a poem or a headline!)
Here’s what it all boils down to:
When we work together, you’re not placing an order at the word factory and hoping for the best.
You’re getting a strategist, architect, and artist who has your back.
(And if you’re thinking, “Okay, yes, but like literally what exact things do you do for me as my copywriter, and how?”… of course, I’ve written you a blog post for precisely that. Read on!)
Behind the scenes at Little Flame HQ:
01: I can get interested in an.y.thing.
Find me diving down internet rabbit holes, collecting new niche interests (art heists, anyone?) and asking “tell me more?” Curiosity lights up my life and my work (and tbh, helps me survive parties, too).
02: When I’m not writing words, I’m reading them!
I aim for 50+ books per year. The secret to reading more is… read whatever the heck you want, however you want! Will trade book recs all day any day.
03: Classic INFJ here.
As a former spelling-bee kid, performing onstage is still my nightmare buuuut a deep 1:1 conversation is my love language. (And that goes for podcast interview, too! Let’s get into the good stuff.)
04: I’m a maker at heart.
I collect hobbies like merit badges. You name it, I’ve tried it! After hours you’ll find me painting or sewing on my best friend’s ex-husband’s grandma’s ride-or-die machine. (And I love writing for artists + makers!)
ONE MORE THING:
I give a damn about the state of the world, and do my best to run my biz accordingly.
So that means I believe that every human being deserves to life in safety and with dignity.
I’m about liberation > systemic oppression.
Community care > rich white guy capitalism as we know it.
Honoring the worthiness of all people, inclusive of their ability, race, gender identity, sexual orientation, immigration status, neurotype, body size, and more.
Working in a way that’s healthy for people and the planet, not just profit.
And I love supporting clients who live out these values too.
Ready for words that make you and your people feel something?
If your biz needs a supportive strategist, practical poet, and thoughtful ally, tag me in as your copywriter.
