Brand Messaging + Custom Website Copywriting for Entrepreneurs, Founders, and Small Businesses
Because every word is an opportunity to decide what you’re known for.
When you’re on the verge of something great, you’ve got choices to make.
A sea change in your biz is starting to swell, even if it might not yet be visible from the outside.
When clients knock on your door, you serve them well with all of your skill and expertise.
You’ve done more than test the waters—you know who you are, and you’ve seen why and how your work matters (even if impostor-brain pipes up from time to time).
You’re proud of what you built, *and* you feel the glimmers of what biz could be.
And right around here is where the industry chatter starts to get you.
Anywhere you throw a rock in online biz, you hear Level up. Get bigger. Uplevel. Do more. Scale., alongside all the typical marketing tactics and all the “shoulds” that pop up.
And it’s not that you don’t want to grow (more impact? Yes please!), but bigger isn’t necessarily quite it.
There’s a different way to grow, one that doesn’t have to involve constantly reinventing your business or adding more moving parts.
You’ve carved out a unique space for yourself, and it’s time to own it.
More effective copywriting helps you harness your power, make your presence even more potent, and fully claim your you-shaped place in your industry.
Think about the process you’ve refined, the offers you’ve carefully crafted, and all of the knowledge you’ve already put out into the world.
You don’t need new new new—you can crystallize what you’ve already created, define what you’re known for, and amplify your visibility in a way that’s authentically, authoritatively yours.
And claiming all of that, owning it, requires strong, clear messaging as the foundation.
Thoughtful, strategic Brand Messaging + Website Copywriting makes your words your magnet.
Deciding to double down on the power of your words is a decision to double down on your work itself.
Carving out a clear, consistent brand message makes you memorable, because people can easily associate who you are with what you do & why.
It takes you from being one-of-many to THE one, making you the go-to for the people you most want to work with.
And it builds your confidence to claim your space as an authority, because you can finally articulate what you do in the strongest, juiciest way possible.
“Theresa asks such great questions along the way that it even helps me to understand and shape my offerings more clearly.
She is more than a copywriter—she is an amazing strategic collaborator.
I was going through a period of growth and needed my materials to reflect what my business was becoming. It was overwhelming to think through the changes and articulate them clearly to others. That's where Theresa came in, with writing that was all in my voice, so clear, and so compelling!
Now I have fresh, clear wording that feels authentic to what I do—and speaks directly to who I want to work with. Clients can see themselves and their challenges spelled out right there, along with exactly what we're going to do together to shift it.”
— Carole-Ann Penney, Penney Leadership
The power is in the full process.
Copy is the final outcome, but there’s *so* much value all along the way.
When you imagine getting your web copy handed off to you, you’re probably thinking about all the words (like, thousands of them) in a Google doc. And yes, that’s absolutely part of the deal!
But something that surprises a lot of people is just how much power there is in the entire process of working together. You’re not waiting until your copy doc delivery day to feel all that clarity, relief, and confidence. It starts right at the beginning and unfolds from there.
The brand messaging + custom copywriting process, from ideas to implementation—
01
Strategy
After you unload everything that’s in your head and heart onto a thoughtful, personalized questionnaire, we meet for a Strategy Session.
I reflect insights back to you, ask follow-up Qs, and share new ideas. By inviting everything out onto the page, we can look at it, refine it, and make meaning together. I leave our session fully on your wavelength—and you leave about a thousand pounds lighter, because now it’s all in my head instead of yours!
02
Brand Messaging
Around here, brand messaging isn’t dressed up as an add-on, because it’s actually the foundation. In this phase, I create a complete Brand Messaging Guide that’s basically every word you need to capture the guts of your biz—it’s a clear representation of your voice and tone, your vision and values, who you are and what makes you different, who your people are and what they care about, and how to connect with them.
(Tbh, most clients cry when they get theirs because it’s like holding up a mirror and seeing your biz reflected back in the full, brilliant strength of what it is.)
03
Website Copy
And now, with an unshakeable foundation beneath our feet, we build the rest of the house! (Ya know. Website. The words on it.)
The result is a clear, complete, compelling (+ SEO-rich) copy doc that feels like… coming home. It makes everything that’s been in your head and your heart tangible—like “Wow, this is me. I’m holding it all in my hands. I have the words. It all makes sense.”
And after?
Now that you have the words to fully own what you do and what you’re known for, you’ll have the words to share it and lead from it.
Brand Messaging + Custom Website Copywriting
Thoughtful, effective, website copy you can lead from and grow with.
Our copy process is both strategic and intuitive, equal parts art and science, and lets you ground into, “This is who I am, this what I do, this is what I’m FOR, and why.”
Working together doesn’t just leave you with new words—it helps you see your biz more clearly, understand the shape of it, and finally have the confident language to articulate what you’re all about and invite people in.
It includes —
A big ol’ brand questionnaire and 90-minute Strategy Session to help us get deeply into your biz, your people, your voice, and your goals. You’ll make discoveries before we even meet, and in our conversation, all the lightbulbs will be switching on.
Your beautifully complete Brand Messaging Guide—the foundation for everything you want to say about your biz and all the words you’ll need to do so. It’s your guide to your voice and vibe, your brand positioning, the psychology of your best-fit people, and so much more.
SEO keyword research + best practices for the core pages on your site, because your message is meaningful and Google’s gotta get on board.
A top-to-bottom first draft of every word on your website (including SEO-optimized microcopy, meta descriptions, and more!). I share it with a complete video walkthrough so you understand what’s there and why.
Up to two rounds of revisions, giving you the chance to follow up with feedback to make sure everything feels right. It’s a partnership—we nail it together.
Final polished website copy that’s clearly laid out & optimized for plugging straight into your site (or handing off to your designer, who will ADORE how organized you are!)
Starting at $5,000
“I *literally* tell everyone about Theresa and will continue to. SUCH A POSITIVE EXPERIENCE all the way through.
I finally reached out to Theresa because my coaching offerings were expanding and I felt stumped by how to communicate the changes as effectively as possible. I’d been holding back from sharing my site (!) because so much had changed in my business and I didn't feel like the site was a good reflection of the work I'm actually doing.
As a writer myself, I thought I could write everything on my own, but I began to wonder what it would be like to have a more objective perspective from a pro who wasn't inside the nuts-and-bolts of my business day in and day out. I also wanted to professionalize my copy while still conveying my personality and was finding it challenging to strike what felt like a good balance.
Theresa strikes such a balance between warmth and professionalism—I had the thought more than once "I want to be friends with her!" I really felt taken care of in no small part thanks to her clear communication and the wise cadence she set out for us.
Throughout the (organized, transparent) process, I felt like she "got" me in a way that translated to so much trust. It was A TOTAL JOY to go through her process and to simply hand over the final document to my web designer at the end.
— Dani Cirignano, Self Made
Your partner in clarity, and the woman behind your words.
Hey, I’m Theresa!
When we work together, I’m not just a writer: I’m a deep-question asker, meaning-maker, curious researcher, and steward of your vision.
Even though it’s nearly guaranteed that you’ll hit me with an “OMG HOW DOES THIS SOUND EXACTLY LIKE ME” comment in the GDoc somewhere along the way, it’s not about me pretending to be you.
Instead, our collaboration is about me being able to deeply know and understand you & your biz, so that I can really channel your essence instead of just imitating.
I *could* say I’m your cheerleader (because I do bring the hype!), but really, it’s deeper than that. While writing your words, I hold your biz with care and reverence. I get personally interested in it. I get thoughtfully into the guts of it, and then unearth the very best parts.
As your copywriter, I commit to deeply understanding who you are AND who your people are, and then to use words to stitch all of the common threads together.
It’s an honor when you trust me with your words, and I can’t wait to work together!
Asking YOU great questions is gonna be my job later…
But here’s what you might be wondering about now!
What’s the difference between brand messaging and copywriting?
Brand messaging is the foundation of your business, the bedrock. It’s the specific, unshakeable, unfakeable clarity on who you are, who and what you’re for, and the perspectives that influence how you do what you do. It differentiates you from your competitors and makes the case for exactly how you want to be known, so even if there are tons of other people out there who do your thing (coaching, consulting, designing, etc), you won’t be mistaken for anyone else.
Then copywriting is what gets built on top of that foundation: your brand messaging is infused into the actual words on every page of your actual website, in your actual voice.
When you skip that foundation, you feel it. That’s how you end up with a website that sounds nice and polished enough, but a little “could be anyone.” When strong, clear brand messaging meets original, compelling website copy though… everything your business is communicating sounds memorable and carries weight.
Should I invest in website design or website copywriting first?
Copywriting goes first, always! Designers can’t design without having the actual words on the page in hand. The words come first, and then your designer has something real to build around. Then you get the most out of your investment in both copy and design: a site that’s intentional, not just pretty.
If you’re working with a designer, I recommend that we tackle copy first, and then you can begin the design process when we’re close to completion. (Trust me, your designer will LOVE YOU for this.) I’m happy to coordinate with your designer as needed to make sure that copy and design play nicely the whole way through.
What kinds of businesses do you write for?
I write for creative entrepreneurs, thoughtful founders, and small businesses that have outgrown “good enough” messaging and are ready to enter their next stage of visibility, authority, and leadership. Past clients have included coaches, wellness pros, software startups, consultants, photographers, beauty brands, voiceover artists… I love range!
The common thread isn’t a niche or industry. It’s that you have depth, a point of view, and results, and you’re ready for your website to finally reflect that.
Do you offer the Brand Messaging Guide as a standalone service?
Yes! Because brand messaging strategy and the Brand Messaging Guide are foundational, I do offer those as a standalone service.
Sometimes people start with the Brand Messaging Guide and begin implementing that in their biz while continuing to save for fully custom web copy. Sometimes people also decide to follow it up with Done-With-You copy! I’m happy to chat about what might make the most sense for your own goals.
How far in advance should I inquire?
Sooner than you think, truly. My calendar typically fills up 2-3 months in advance, and you can anticipate your copywriting project taking ~2-6 weeks once we kick off. And then, you’ll want to factor in design after that!
If you have a specific launch date in mind, it’s best to inquire with all of your creative partners (especially copywriters and designers) at least 4 months in advance. You’ll make the most of your investment (and avoid booked-out disappointment!) by giving yourself plenty of room to plan.
Does copywriting involve blog or email writing too?
We always begin with brand messaging and website copywriting, so we can set your brand up with a solid foundation and strong core website pages that do the heavy lifting.
After that, though, we can work on blogs, email sequences, print projects, and more! All content projects are reserved for past/current clients, because content is way more effective when we’ve already done the messaging work that’s included when we write your site. (The good news? Once I’m your copywriter, I can be your copywriter forever.)
Do you offer payment plans?
Abso-freakin-lutely.
You secure your spot with a 25% deposit and the project needs to be fully paid up upon completion, but I’m happy to break down your payments into as many installments as you like. (With no extra fees, obviously. Ew, David.)
Let's do this!
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Start spilling the details below, and I’ll follow up to book us a Copy Chat. Can’t wait to hear what’s in the works!
